Like Nowhere Else Campaign
In a time of increased options for education and with increased scrutiny and criticism of public education, the Sun Prairie Area School District (SPASD) sought to strategically position itself as an education provider of choice. In line with its communications plan, which was created with community input, the District’s Communications Team launched a multifaceted campaign to foster the community’s sense of pride in its schools by highlighting the access, opportunities, and excellence offered to students as well as the District’s Mission and Vision that make SPASD Like Nowhere Else. Following the campaign, enrollment increased by 260 students, and staff satisfaction improved by 9.5%. Winner of a National Public Relations Association (NSPRA) Golden Achievement Award Winner of a Wisconsin Public Relations Association (WSPRA) Spectrum Award of Excellence — Best in Category…
