Ad Campaign – Adam Mumm

20Nov 2025 by admin No Comments

Like Nowhere Else Campaign

Ad Campaign, Graphic Design, Photography, Video Editing, Writing

In a time of increased options for education and with increased scrutiny and criticism of public education, the Sun Prairie Area School District (SPASD) sought to strategically position itself as an education provider of choice. In line with its communications plan, which was created with community input, the District’s Communications Team launched a multifaceted campaign to foster the community’s sense of pride in its schools by highlighting the access, opportunities, and excellence offered to students as well as the District’s Mission and Vision that make SPASD Like Nowhere Else. Following the campaign, enrollment increased by 260 students, and staff satisfaction improved by 9.5%. Winner of a National Public Relations Association (NSPRA) Golden Achievement Award Winner of a Wisconsin Public Relations Association (WSPRA) Spectrum Award of Excellence — Best in Category…

15Oct 2025 by admin No Comments

2024–2025 Annual Report

Ad Campaign, Graphic Design, Writing

The Annual Report is one the Sun Prairie Area School District’s four annual print pieces mailed to all District residents. It reviews the school year, showcasing District successes and areas for improvement. It is all organized in alignment with the District’s strategic framework. The purpose of the piece is to show taxpayers the return on their investment and demonstrate the District’s growth and challenges as it seeks to live out its mission. For this year, I based the design for the Annual Report on the “Like Nowhere Else” campaign the District ran during the 2024–2025 school year. View the Report

10Nov 2024 by admin No Comments

Referendum 2024

Ad Campaign, Graphic Design, Video Editing, Writing

In November of 2024, the Sun Prairie Area School District once again brought forward to the voters an operational referendum. This one was for $25 million to expand educational opportunities for students, improve staff compensation, and stabilize the operating budget. The Communications Team led the District’s outreach with the community to make sure voters were informed. This involved print pieces (2 mailed brochures, 1 mailed postcard, 1 four-page newspaper ad, posters & banners for schools), social media engagement, in-person engagement events, videos, and a webpage. The campaign required constant collaboration with various District departments and community partners. One unique aspect of this campaign involved the Comms Team adapting its message in response to feedback from the community. As a result, the messaging, was refined to be more concise and relevant.…

10Nov 2022 by admin No Comments

Referendum 2022

Ad Campaign, Graphic Design, Video Editing, Writing

In November of 2022, the Sun Prairie Area School District brought forward to the voters a $9 million operational referendum. The Communications Team led the District’s outreach with the community to make sure voters were informed. This involved print pieces (1 mailed brochure, 1 mailed postcard, 1 poster for schools), social media engagement, in-person engagement events, videos, and a webpage. The campaign required constant collaboration with various District departments and community partners. The referendum passed with 60% voting in favor versus 40% voting against. View the Webpage https://youtube.com/playlist?list=PLGb1LfcmiF6EVV4tqP2eGdTFIo_yCyNJT&si=YjvWOWf80LYO0lXl View the Brochure View the Postcard View the Poster

12Dec 2019 by admin No Comments

Christmas Masses Ad Campaign

Ad Campaign

We launched an advertising campaign to spread the word about St. Joseph the Worker's new Christmas Mass schedule. The campaign included a billboard design and a set of Facebook ads. The campaign was successful with a dramatically increased Facebook reach and anecdotes from people who saw the billboard. Billboard Design Facebook Ad 1 Facebook Ad 2 Facebook Ad 3

17Dec 2016 by admin No Comments

Lucky Charms Ad Campaign

Ad Campaign

In college, I worked in a mock agency to create an ad campaign for Lucky Charms. I served as creative director for the agency. I helped develop and implement our strategy focusing on Lucky Charms' low sugar content and unique prospect of being the healthiest cereal that kids will actually want to eat. Our agency pitched our campaign to a panel of mock investors, who selected our campaign as the winner. Lucky Charms Campaign BookDownload

Category: Ad Campaign