Lucky Charms Ad Campaign

In college, I worked in a mock agency to create an ad campaign for Lucky Charms. I served as creative director for the agency. I helped develop and implement our strategy focusing on Lucky Charms’ low sugar content and unique prospect of being the healthiest cereal that kids will actually want to eat. Our agency pitched our campaign to a panel of mock investors, who selected our campaign as the winner.

Lucky Charms Campaign Book

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