Cancer Statistics Graphic

Cancer Statistics Graphic

Graphic Design
I designed this graphic for Colleges Against Cancer & Relay For Life of UW-Madison. I used statistics from the American Cancer Society to tell the audience why we do what we do. It helped our audience to connect our mission with their own lives. (more…)
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Lucky Charms Ad Campaign

Lucky Charms Ad Campaign

Ad Campaign
In college, I worked in a mock agency to create an ad campaign for Lucky Charms. I served as creative director for the agency. I helped develop and implement our strategy focusing on Lucky Charms' low sugar content and unique prospect of being the healthiest cereal that kids will actually want to eat. Our agency pitched our campaign to a panel of mock investors, who selected our campaign as the winner. Lucky Charms Campaign BookDownload
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Relay For Life Cover Photo

Relay For Life Cover Photo

Graphic Design
I designed this cover photo to appear on the social media profiles for Colleges Against Cancer & Relay For Life of UW-Madison. This image began to establish our brand identity for they summer camp-themed event. (more…)
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Help Save Lives Ad

Help Save Lives Ad

Graphic Design
I designed this graphic as part of a series of "blackout" ads for Colleges Against Cancer & Relay For Life of UW-Madison. We posted these ads the week before our first meeting of the year to generate interest in our organization and our mission. They were eye-catching and very different from what CAC usually posts, so they gained a lot of attention. (more…)
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