In college, I worked in a mock agency to create an ad campaign for Lucky Charms. I served as creative director for the agency. I helped develop and implement our strategy focusing on Lucky Charms' low sugar content and unique prospect of being the healthiest cereal that kids will actually want to eat. Our agency pitched our campaign to a panel of mock investors, who selected our campaign as the winner. Lucky Charms Campaign BookDownload
I designed this cover photo to appear on the social media profiles for Colleges Against Cancer & Relay For Life of UW-Madison. This image began to establish our brand identity for they summer camp-themed event. (more…)
I designed this logo for Colleges Against Cancer & Relay For Life of UW-Madison. We began using this as our social media avatar so we could have a unified and recognized brand across social media platforms. (more…)